Wednesday, March 23, 2011

Finding my Audience

I recently purchased a set of e-books that are supposed to help me make my Etsy shop fabulous. But I'm having a problem with one step -- marketing myself.

You can tell me all you want that all I need to do is send my stuff to every blogger and magazine editor I can find, and someone will feature me, and I'll become instantly famous. I just can't wrap my mind around it. Until now.

Recently I met a woman who is also an Etsy seller that did exactly that. It's one thing to read about some random, faceless person doing it. But it's something else entirely to actually sit across the table from someone who's done it. And had success doing it.

So am I going to start randomly sending my stuff everywhere? Probably not. But I am researching some popular blogs to see what kinds of submissions they accept and what kind of response they have. Just because they have 2000 followers doesn't mean they have 2000 readers. I follow roughly 100 blogs, and I really only read like 5. I plan to change that, because I'm missing out on some fabulous opportunities by not reading some of these blogs. But I also need to make sure I'm not just reading other Etsians blogs. They're not my target audience. So I'm looking for mom bloggers and teacher bloggers and dad bloggers and anyone I can think of that DOESN'T make jewelry, but would have a need to buy jewelry either for themselves or as a gift. I need to get out of my own little world and see who's out there. You never know who might be a potential customer. :)

Be blessed.

1 comment:

  1. Hi!
    I can understand what you are saying and finding the right person to help you get your name out there is hard. I think you are doing the right thing and research, research, research. I am a Mummy blogger from down under and I realise I might not fit the bill for you because I am down under I do believe I do exactly what you are searching for. I hope you find someone who can offer you exactly what you need. I believe Word of Mouth and Reviews are invaluable to building a business :) Good luck